Would-be sports journalists might consider a new venue for internship training and job opportunities — university athletic media relations.
According to a recent article in The Daily News Record, the crossover from journalist to media relations specialist is becoming a trend as news outlets face increasing pressure during a tight economy:
With the newspaper industry in an economic downturn and new media competing for sports fans’ attention, athletic departments have begun looking for ways to add better content to their official Web sites. White, a sports journalist in Richmond for 21 years, is one of several reporters nationwide who have recently moved over to what he referred to in his first U.Va. blog as the “Dark Side” – working in the media/public relations departments of schools they once covered.
According to a survey provided to the News-Record by Tiffany Carpenter, the director of public relations at Tennessee’s athletic department, 10 Division I-A schools and one major conference had former sports writers working on their Web sites in mid-July. Since then, at least two more major colleges – Tennessee and Northwestern – have added former journalists to the staff.
It’s a recent trend. All came aboard since 2004, and 12 of the 13 were hired since 2007.
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