Who ‘owns’ social media play?

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Marketing, advertising or public relations… who should own responsibility for social media?

That’s the question posed and answered by Kami Huyse over at the Communications Overtones blog:

It turns out that organizations of all sizes are adopting social networking and that PR is leading the management function for most online tools, except for e-mail marketing and search engine optimization, which is led by marketing.

Social networking only comes second to e-mail marketing in the activities employed by organizations as a part of their web-based communications.

But why PR?

[Continue reading Social Media]

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