Marketing, advertising or public relations… who should own responsibility for social media?
That’s the question posed and answered by Kami Huyse over at the Communications Overtones blog:
It turns out that organizations of all sizes are adopting social networking and that PR is leading the management function for most online tools, except for e-mail marketing and search engine optimization, which is led by marketing.
Social networking only comes second to e-mail marketing in the activities employed by organizations as a part of their web-based communications.
But why PR?
[Continue reading Social Media]