Mediaedge:cia partner to speak Friday

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Beth Egan, managing partner and account director of AT&T Mobility at mediaedge: cia, will speak to communication students Friday from 10 a.m. to noon in Brennan 228.

A lunchtime career session will follow from 12:15 to 1:30 p.m. in 4112 St. Thomas Hall.

As an innovative, seasoned Communications Strategist with more than 20 years experience, Egan has developed integrated communication plans for such varied clients as L’Oreal Paris, Coca Cola USA, Kraft Foods, Continental Airlines, Starwood Hotels and Verizon Wireless.

She currently oversees AT&T Mobility’s $800+ million communications planning investment.  AT&T reaches consumers in a variety of media including television, radio, newspaper, online and out of home.

She has led her clients through the ever changing media landscape ensuring that their advertising dollars are invested efficiently and effectively.  Her work has been recognized by MediaWeek magazine with Media Plan of the Year/Cable Television for the Starbucks/Bravo Independent Film Series which was the first time an advertiser sponsored an entire series of commercial free programming.

She also worked with L’Oreal Paris on building out the Project Runway partnership and has also pioneered integrations for Oreo in the NBC series “American Dreams” and Planters Peanuts in the Tom Hanks film, “The Terminal.”

Egan graduated from Southern Methodist University with an MBA in Marketing and the Syracuse University Newhouse School of Communications with a BS in Advertising.  She is an adjunct professor at Fordham University.

She is a member of Advertising Women of NY.  She is a mentor with Upwardly Global, an organization which helps professional immigrants navigate the US job market teaching resume writing, interviewing and networking skills. She is also a volunteer with the Taproot Foundation which provides marketing consulting services to non-profit organizations in New York City.

Mediaedge:cia is one of the world’s leading media agency networks with more than 4,400 employees working across 84 countries. It was voted Adweek’s and Advertising Age’s “Global Media Agency of the Year” in 2006 and 2007.

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