PR firm hit for posting fake game reviews

Posted on

A California public relations firm has reached a settlement with the U.S. government after anonymously posting overly lavish iTunes game reviews that government official charged were “deceptive advertising.”

“Companies, including public relations firms involved in online marketing need to abide by long-held principles of truth in advertising,” said the FTC’s director of its Division of Advertising Practices Mary Engle in a statement announcing the settlement.

Continue reading iTune Reviews

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s