Advertising Alumni Speak at First-Ever Advertising Day Event

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By, Kari Dombroski, Ad Club Director of PR
Scranton, PA – University of Scranton students were tuned in to hear alumni from the advertising track in communication offer advice to help prepare them for their future careers at the first-ever ‘Advertising Day’ event.

“Hearing the alumni students speak about their individual jobs and the process they went through definitely helped me set my priorities straight and focus on areas of communication that I enjoy more,” said Jen Fotiu, a sophomore majoring in communications.

Speakers included alumni Erin Harrison ‘10, assistant media planner for Mediaedge:CIA in New York City, NY; Elizabeth Hurley ‘10, sales representative for Mercury Radio Arts in New York City, NY; Emily MacPhee ‘10, project developer in pharmaceutical practices for Nielsen BASES – The Nielsen Company in Philadelphia, PA, and Mary Desmarais ‘10, intern for RP3 Agency in Bethesda, MD.

The speakers shared personal stories about the value of internships, proper interviewing techniques, job hunting, and working as a team in the advertising competition class at the University of Scranton. They answered questions and personally met and talked one-on-one with students to discuss individual career aspirations and goals.

Professor Stacy Smulowitz, who teaches advertising courses at the University of Scranton, organized Advertising Day to help her students, and Ad Club members understand the steps to succeed in the real world. “It’s important for students to learn early on the value of key courses such as advertising competition and internships which provide real life experiences,” commented Smulowitz. “My goal for the advertising track in the communication program is to equip students to be more prepared than their competitors on the job market.” Smulowitz said there would be similar events like Advertising Day in 2011.

For more information regarding Advertising Day please e-mail Professor Stacy Smulowitz at smulowitzs2@scranton.edu.

The University of Scranton Ad Club is a student-run organization that provides real world experience and networking among the students, faculty members, alumni, and the Scranton community. The Ad Club focuses on working with local businesses to create campaigns to raise awareness and participation in the local communities.

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