King’s sponsoring Mass Communications Conference

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King’s sponsoring Mass Communications Conference

WILKES-BARRE: King’s College is hosting a free public Mass Communications Conference beginning 9:30 a.m. Thursday in the Sheehy-Farmer Campus Center, between North Main and North Franklin streets.

The conference features four sessions by professionals and industry leaders lecturing on a variety of topics, including advertising, sports media, filmmaking, graphic design, public relations, radio broadcasting, and print journalism.

Schedule of sessions:

9:30 a.m.: Art director and photographer Brian Blight on “Creating Images for Your Target Audience;” “10 Ways Engaging Copy Can Help You Score in Life” by Tracey Selingo, owner, Inc Engage; and “Media Advertising in Today’s Advanced World” by Bob Loftus, account executive, WNEP-TV.

11 a.m.: “Sports Media” by Erin Dugan, sports reporter and producer, Fox 56 WOLF-TV; Dr. Ray Gamache, assistant professor of mass communications, King’s College; “TV, Radio and Web for the Attention Challenged” by Dan Simrell, owner and creative director of Dan Simrell Advertising; and “Radio in Today’s Marketplace” by Brian Carey, radio host for 1010 WINS, CBS Radio.

12:30 p.m.: an analysis of the communications field by Catherine A. Bolton, principal, River Rock Communications; “Advertising and Marketing for an E-Business” by Dawn Bobeck, vice president of sales and marketing, Vintage Tub and Bath; and “Smashing the Gates of Media: Why You Need to be a Fearless Storyteller” by filmmaker Octavio Warnick-Graham.

2 p.m.: “Design, Development, and Then Some…” by Matt Giordano, creative director of; and “Investigative Reporting for Print and Broadcast” by Susan Henry, radio host, WILK-FM.

The conference is sponsored by King’s Department of Mass Communications and funded by a federal grant. Registration is available online at For more information, contact Michelle Schmude at 570-208-5947, or email

From The Times-Leader – 10/30/11

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